I agree that we should focus on smaller niches. Gaming is huge on the blockchain. Splinterlands created a niche for itself. There are growing financial markets. InLeo is building quite a community. As people find things that interest them on the blockchain, they'll invite their friends.
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I have read some posts of people promoting Hive in their local businesses, within their town. They invite businesses close to each other to use Hive and endorse others that do as well. From there, they slowly want to expand outward. I think it is an interesting and could be an effective approach.
That's an interesting approach to using Hive. I like that a lot!