This is awesome. Thanks so much for posting. I've got a couple questions:
Are you guys doing both creative and audience testing 🧪 so you can make improvements, discover winners and run them against audience samples, scale them, and rinse-and-repeat?
As in, taking some modular pieces of copy and images that you can mix-and-match and run as dynamic creatives against new audiences...
And then, after finding new audiences that perform well—you test non-dynamic creatives with different ad sets against the winning audience...
Rinse-and-repeat, finding new winners, and scaling winning ads...
Also, what kind of ad copy is working right now? And do you have some runner-up copy to use for testing?