Sadly, despite Hive already having the technology to scale, we are on the radar of almost no one right now. It's not that Hive is bad, but without the ability to create custom tokens and lack of smart contract capability, Hive isn't a very functional blockchain for widespread commercial use of this scale. One of Ethereum's strengths is its smart contract capability and I have grown to love Solidity as a language (I hated it at first).
If Hive can create a smart contracts layer and preferably allow you to write contracts using Javascript/TypeScript, I think that could attract a lot of interest from developers. I know not everyone is a fan of Solidity, but a lot of developers know Javascript and numerous Hive-based apps are Node.js applications.