express right because I mean where do you even begin. I live in this bubble of New York. It's hard enough for me to get out of the New York culture to think about the wider American culture. There was so much shock in the large cities of the United States over the most recent election. How do I even wrap my head around the way that people live in Africa or Indonesia or in China. Tell me a little bit about how you view the world culturally and yeah that's the best I can do to express my question. Right. So we are asked by companies and sometimes public institutions or mostly companies about what is going on among our customers or our customers customers or whatever it is. And in order to do that we have to get out of our bubble. Anthropology is one technique that is developed over the last hundred years of going and spending enough time with and in another culture in order to understand and see the world the way they see it. So that's what we do. And I think the only answer to your (39/57)
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