trying to undercut that despite essentially staying in the same cultural spot. You know, and that to me is when the 90s really start, when that attitude becomes normative. So explain that. And before you do actually, let me see if I can find a quote where you actually say something like this. Right. So you say, in the 90s, doing nothing on purpose was a valid option, and a specific brand of cool became more important than almost anything else. The key to that coolness was disinterest in conventional success. The 90s were not an age for the aspirant. The worst thing you could be was a sellout, and not because selling out involved money. Selling out meant you needed to be popular, and any explicit desire for approval was enough to prove you were terrible. So where did that come from? This idea that trying too hard or wanting to be somebody was so bad. A lot of it comes from, I guess, the sort of splitting of the culture into a clear underground and mainstream to these two sort of (24/57)
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