spending all day playing it, I wonder if there's something less memorable about that. And in general, in the world that we live in today, populated as it is by digital experiences, where lots of people spend time in isolation and the social component of their experiences is also digital. In other words, that isn't me and my friend coming over and we're playing Madden NFL for four hours straight. It's me by myself in a room and getting on a multiplayer room and constantly just losing myself in this immersive experience over many, many hours. Over many, many hours, I wonder if it has the same memorable quality. And that speaks to a larger phenomenon that I feel like I've experienced the more time I spent immersed in the digital world. And I'm reluctantly immersed because it's good for my business and I need to spend a certain amount of time on Twitter, et cetera, et cetera, et cetera. That's an observation that I want to maybe hold and explore as we move to the second hour. I also want (53/57)
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