experiments with these things to, I don't know, accountants. I'm just saying, here's how we use this tool and other accountants copying them hundreds and hundreds and hundreds and thousands of times. I think you'll see social media managers say, here's how we do content calendaring, blah, blah, blah, blah. I think actually it's going to be a much more boring sort of integrated period. Now, it'll be punctuated by like mind blowing things, the likes of which you've never seen, but that'll be sort of contrasted with just the sort of steady flow of these tools into actual human workflows. So I have one last question for you, Nathaniel. Give us the name of one or more books, and this might be hard because this is such a new field, books that you would recommend for people that are interested in learning about this field, and also other sources, like how do you educate yourself in real time and stay up to date? What are some good journals, some good online magazines, some good people to (52/57)
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