year misunderstanding of human beings and everything since, you know, being in time was published in the end of the 1920s has been about that. It's either been in the world of philosophy. It's been a reaction against it or a development of it in my book. And you can read the history of Western philosophy through that lens as sort of a different description of who we are as human beings. And all we've done in my company is we've said, we've taken that seriously and said, well, if it's true that we engage in the world and we need to study people in a different way, then asking them because we don't know, which is why surveys are wrong, which is why we can't predict elections, which is why focus groups, as your old boss said, should be neglected and why you should observe people and try to make sense of them in a different way. Reality is messy. It is. And data is fuzzy. Yeah. No, no, I feel you on that. And so what you're describing there in terms of the progression of Western philosophy (22/57)
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