question about official inflation numbers for month to month. And I said, look, none of this matters. And they snapped back at me. And they said, if this doesn't matter, why don't you do something that does matter? So I said, ouch, but good point. And I went back and thought a lot about that. And part of the process got me together with some other people who are similarly frustrated with the state of the China watching industry, basically taking China's numbers, official numbers and telling a story, even though everybody knows they're not the real deal. And I came to this conclusion. This is what I wanted to do. I want to try something big and bold, something that everybody said wasn't possible, which was to go to China, collect data because we couldn't trust anyone else's take, collect big data in China and try to tell the story ourselves. So back in 2010, 2011, I raised funds for China-Beijing book. And we gave it a try. We were told by everybody we couldn't do it. China's a black (4/57)
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