we're interested in. So that's the big story, the smaller story, which is what I'm trying to talk about in my last book is it's also very practical and helpful. So people talk about art, particularly in America, about art and music and museums as something you do on Sundays in your spare time. That is sort of a luxury for the wealthy. And that is there's something to be said about that it's very luxurious to do. Yet I think engaging with art is the most advanced way of learning about others and engaging with other times and other ways of thinking. It also provides the context for understanding everything. Right. But it also, if you want to understand how to sell cars in China, it's nice to understand what it's like to be a Chinese driver or somebody buying the first car in the history of the family. If you want to sell mobile phones in Brazil, it's nice to understand what it is like to be a 17 year old woman that's buying her first mobile phone and what her life is like in order to (15/57)
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