Indexes, you've got a state PMI, which overly focuses on big firms and certain geographical locations. And then you've got a private PMI that focuses on smaller firms, often private firms, and the other kinds of geographical locations. And usually one PMI is telling a different story because there's not just one China. There's a lot of different Chinas. And so the purpose of China Basebook was to make something so big and so comprehensive that we were taking in all the different Chinas at once. We were telling their individual stories across major regions, across major sectors, across dozens of subsectors, across private firms and state firms in every firm size. And then we were putting the combined story together to tell the real story of what was going on across all of China. How did you go about approaching these companies? Like initially? Because I imagine now it's easier, right? Well, it's not really understood. Some of this is very sophisticated survey taking methods that I don't (7/57)
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