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Hard to deny it.

People do not realize the opportunity before them. I really do not know how to convey the message. Perhaps I will give that some thought.

It is frustrating. I have experienced this frequently in a few marketing endeavors of the past.

I always felt that if a potential client knew what I knew about a program, they would jump on it.

That is true but this is much bigger than a program.

It is akin to people missing the internet, which most of us did in the early days.

I am not making that mistake again.