i could be wrong but from what i remember in all different talks... there were several factors:
fist one was hype around SPS token. then bots were doing pretty well in lower leagues until they changed it. also i think they were creating hive accounts for everyone that signed in, now i thing they are creating hive accounts for players that buy a spell book (because they had to burn a lot of hive for account creation and there was a good amount that did not continue to play). this i am not sure but i think i heard it somewhere.
There is some promising talks when general sale of Chaos legion starts, we will see.
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