If anything it was a good stress test but besides that the pure amount of random and spam with limited filter options would have maybe discouraged some people from really using the platform. It's a big turn off when you see a few people just posting up a ton of random and worthless threads and that's what a new user would have seen over the weekend.
Stress test good, padding numbers for ad views good besides that it's all negative from me not benefit overall to the platform and might of had the opposite affect.