CTR is one of the most important factors besides open rate. You could send a email to 50,000 people but if only 0.5% are even opening those emails what's the point. Knowing and understanding email marketing and the terms are critical to success in business. This was a great write up on CTR and how to improve it.
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Exactly what I've concluded quite soon after I started Listnerds. The numbers weren't higher when my SOLO mail was sent to 22.9K people and didn't earn me higher rewards. Until there's a change in active users, I will refrain from wasting mail on SOLO mails. But I bet in a while from now, it will be worth it!
Thank you so much!
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