Gaining new customers and retaining them is going to more important now than ever with people doing much of their consumer activities from home. I hate having to take my car into the shop. I have a local one that I have come to rely on as trustworthy, but not everyone has that luxury in their area.
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True. Having a customer base is the security blanket a business requires. Without one they don't have much of a future. I think this guy if smart could gain more customer support by showing how he is helping everyone. Dropping 5% off every bill and letting people know will be money well spent. Only let them know when paying and it will leave a lasting impression.