That web 2.0 versus web 3.0 distinction is really the huge separator isn't it. When I see stuff like this I think about Facebook and how it is so big and other things have tried to dethrone it but haven't been able to. I think what chance does Hive have. Then when you add in the ownership aspect and the ability to get paid directly for your creativity, then it becomes clear.
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Zuckerberg appears to be taking Facebook off the table and slamming it into the ground.
Or he is smarter than everyone else and is going to emerge so far ahead of the pack he will control the metaverse.
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It's like a coin toss isn't it? :P