I've never really tried to get into X. I use it occasionally, but not too much. What I do know is that students are using it a lot to help get recruited by universities for sports. It makes me wonder how much that is going to keep happening with all the changes they are making to it. I feel like there could be a niche for that kind of thing out there.
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I have used it for years for following the gossip on my team Rangers. So your comment about students sports and recruitment by universities makes sense to me!