🧵 1. Charles Grigg invented 7 Up in the 1920s, known as “Bib-Label Lithiated Lemon-Lime Soda” initially, offering mood-stabilizing properties. #business
🧵 1. Charles Grigg invented 7 Up in the 1920s, known as “Bib-Label Lithiated Lemon-Lime Soda” initially, offering mood-stabilizing properties. #business
🧵 2. 7 Up stood out due to its unique flavor with no direct competitors, leading to a positive reception in the market post rebranding as “7 Up.”
🧵 3. The name "7 Up" origin remains unclear, possibly signifying its original seven ingredients or bottle size, aiding in enhancing brand recall.
🧵 4. During the mid-20th century, 7 Up emerged as the third best-selling soda in the US, earning the moniker "Uncola" against cola giants.
🧵 5. Strategic branding as the "Uncola" propelled 7 Up to success, establishing its position in the soft drink industry against major competitors.
🧵 Read more at: https://medium.com/@historyhub1999/what-exactly-happened-to-7-up-e9d0efcfb105
Almost all of the early soft drinks were marketed for medicinal purposes.