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🧵 2. The Cockroach Theory suggests that problems should be dealt with quickly and comprehensively, just like tackling a cockroach infestation.

🧵 3. To avoid larger challenges in the future, individuals, organizations, and society should confront and address problems as soon as they arise, no matter how small.

🧵 4. Cockroach startups emerged during the dot-com bubble crash by implementing lean and reliable business models to survive and thrive in challenging times.

🧵 5. These resilient companies are known for their ability to adapt and survive in harsh conditions, proving that overcoming challenges is key to long-term success.