🧵 1. French grocery chain Carrefour shames suppliers with "shrinkflation" labels on products that have shrunk in size but increased in price. #business
🧵 1. French grocery chain Carrefour shames suppliers with "shrinkflation" labels on products that have shrunk in size but increased in price. #business
🧵 2. Carrefour's move aims to pressure suppliers into rethinking their pricing policy amidst easing raw material costs.
🧵 3. Lipton, Pepsi, Lindt, and baby milk powder are among 26 products marked with labels highlighting volume/weight reduction and price hikes.
🧵 4. Brands facing negotiations with retailers may be prompted to address the issue.
🧵 5. "Shrinkflation" instances often go unnoticed by consumers in high inflation environments. Carrefour's initiative brings attention to this hidden practice.
🧵 Read more at: https://www.cnbc.com/2023/09/15/french-grocery-chain-adds-shrinkflation-labels-to-products.html
Well done Carrefour!