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🧵 2. Carrefour's move aims to pressure suppliers into rethinking their pricing policy amidst easing raw material costs.

🧵 3. Lipton, Pepsi, Lindt, and baby milk powder are among 26 products marked with labels highlighting volume/weight reduction and price hikes.

🧵 4. Brands facing negotiations with retailers may be prompted to address the issue.

🧵 5. "Shrinkflation" instances often go unnoticed by consumers in high inflation environments. Carrefour's initiative brings attention to this hidden practice.

Well done Carrefour!