🧵 1. The Super Bowl ads showcased a trend in the automotive industry, hinting at the struggle of US brands to adapt to the shift towards electric vehicles. #business
🧵 1. The Super Bowl ads showcased a trend in the automotive industry, hinting at the struggle of US brands to adapt to the shift towards electric vehicles. #business
🧵 2. Despite the push towards EVs with government support and charging infrastructure, many American consumers still hesitate to embrace this transition.
🧵 3. General Motors' focus on hybrid cars rather than fully electric models raises concerns about the effectiveness of current efforts in tackling environmental issues.
🧵 4. The appeal of EVs remains a challenge for US car buyers, despite the benefits and financial feasibility. This resistance poses a hurdle to sustainability goals.
🧵 5. The automotive sector's slow transition towards electric vehicles reflects a larger societal struggle to embrace environmentally friendly technologies and modes of transportation.
🧵 Read more at: https://medium.com/enrique-dans/what-the-super-bowl-tells-us-about-the-automotive-industrys-direction-of-travel-7e25062f133a