I'm not a fan of RH they're probably not even holding the real asset they selling since no one on their app is trying to redeem the BTC, they're just trying to trade it so it's all rehypothecated BS crypto, not the bearer asset which I think defeats the purpose of crypto.
Additionally, they just selling their order book to the hedge fund with the highest bid so they can front-run the settled orders. So while they are doing their bit to bring crypto to normies, it does come at a price, one I don't think many understand or would be willing to pay if they understood it, well at leas those that hodl the ideals of crypto