Some great words here, I think Mistikali hit the nail on the head with that! Attracting a famous person like that to have his followers on here, using Hive and getting rewarded with a token in his name is a pretty great way to apply and distribute rewards in a more web 3.0 way. It also puts more power into the hands of the artists and individuals rather than the companies trying to maximize profits off the struggling and burgeoning artists.
I think we can't underestimate the importance of community with these things. With a community like Hive, developers have hundreds if not thousands of people immediately willing to take the jump into their platform with relatively low amounts of advertising needed. The big crypto's like ETH and others require a fair amount of investment in advertising dollars to get the message out there. On here, if we could get a few of the most prominent people aware of an effort it can take off. I think that's definitely a step in the right direction!