I do wonder how low the price of the AVA token can go, as the deal you can get on cashback from the loyalty program gets better and better as the price declines. At the same time it also sets a sealing on how it potentially can go unless they change the tokenonics. They should do like crypto.com and set a $ amount as requirements for each tier.
I haven't booked a trip yet but likely next year will become a Travala customer.