“We had to have outside validation, and that’s what the NFL has done for us,” Erin says. “You can’t put a value on the marketing that you get from your product. But they’re not writing us checks, that’s for sure.”

“We had to have outside validation, and that’s what the NFL has done for us,” Erin says. “You can’t put a value on the marketing that you get from your product. But they’re not writing us checks, that’s for sure.”
