It's difficult to properly 'vette' most projects on HIVE as there is limited, at best, information being provided. Toss in the "it's on HIVE it has to be amazing" mindset often seen, it muddies the waters of viability.
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It's similar to trying to figure out which Hive Engine token to buy. What do people look at besides liquidity and activity? There's a reason why LEO is doing well while (for example) BLOG is an afterthought.
Indeed. The paramiters for investment seems to rely more on the hype than quantitative data. Welcome to the alternate reality of crypto logic! LOL