Image edited by me
This is not a criticism nor is it directed at anyone. I am just a user in love with the project and its people, at least almost all of them.
I want to share with you my vision about the weaknesses of our project, always starting from the same base. That the goal is mass adoption. Keeping the values that represent us, no censorship, decentralization, etc etc....
I will use many references about the Wax network, a network that as a cryptogamer I use a lot. Wax and Hive are ecosystems with similar functionalities. Some successful strategies in Wax can be applied here.
Both Hive and Wax are fertile grounds for apps.
Wax is younger, born from ETH and EOS although it has few fees, it also has stacking, actions consume energy (very similar to RC) a token system, but lack the social part that Hive DOES have. Wax on the other hand has a founding line that comes from the private sector with a project that worked for several years, OpSkins.
Needless to say, Wax also benefited from the NFT boom. Where Hive is just now starting to expand.
I seek to point out what in my opinion are the most urgent problems and the most limiting weaknesses. Barriers that are difficult to overcome and that keep us away from the average user.
1- Lack of branding identity.
Beyond the "Hive" in the "Hive Keychain" there is no identity as a user of the system. This identity must be visible on all platforms. To strengthen our mother network is to strengthen all our projects. Divided we are weak.
I see with some sadness how the epic of community, once so present, fades away.
This is explained very well by @growthacker who is a branding professional I know personally and with whom I talked a lot about Hive and he himself wrote this post. He works for Coca-Cola Company, among other big fishes.
By the way while writing this I just found a Hive NFT marketplace that I didn't know about. It's time to consider how to communicate, AT LEAST BETWEEN US, about Hive's new projects. In Wax, all the apps in their ecosystem are on the FIRST PAGE.
I don't worship WAX, I'm just looking to apply strategies that work.
2- Adapt to the needs of the audience.
2-a In Wax you can create an account using Google authentication. It may seem superficial, but it is not. And despite its "fragility" in terms of security, Wax works very well.
Screenshot from wax registration site
I think it wouldn't hurt to review some alternatives, you can keep the current system but you could come up with some mixed approach and it would have a big impact on how new users perceive the network.
I am not talking about changing the system, but giving a possibility to those who are not interested in such a high level of security. Freedom is also about providing choice and the possibility of equal access. A hybrid system could work perfectly well.
2-b None of our tokens can be seen in TradingView. We all know what TradingView is and everything shows up there, Wax tokens are no exception.
Screen Capture of Alcor exchange. Descentralized, working on Wax, Proton, EOS, Telos Why our tokens are not listed anywhere but Hive?
I asked why on the hive-engine channel and was told that the tokens are not tracked by them. But i see on @cryptex24 some of our coins listed and working over tradingview so apparently this is possible.
2-c Advertising.
I understand that the investment corresponds to each community/app but I thought it pertinent to point out the absolute absence of any type of banner or advertising on ANY crypto related site. There is no consensus on this either, maybe a campaign on Google is not effective, but it is effective on social networks and on sites where there is a crypto sympathizers. Public looking for new places to invest and grow. Many Wax games are organized through Blog platforms.
They do not use hive, they do NOT know that hive exists.
It´s not my imagination, i talk to the leader of one of the most active Wax Gaming Community (infidel mining)
They just NEVER HEARD about hive.
4 - Boost the index! Hive Bridge
Communities have their activities very well organized. But advertising is only within the community. More exposure, idle user recruitment and growth of small communities could be achieved.
4a- List of Dapps/Interfaces/Exchanges/Pools/DeFi/Games That already exists on the hive.blog site thanks to @rishi556 who show me the link i was talking about (with a few modifications)
This is Wax Main Index
as you can see, there is advertise of the same network apps, wallet, tokens, and a menu.
This is the original Hive site, not available when you are logged in (i mean is not accesible, or viewable)
I was thinking on something like this, minor modifications including some advertise of our proyects.
Sorry about the uglyness is just for shown how i think it could be improved! On the other side could be great if we add HIVE-HBD-BTC price and graph.
4a- An activity calendar
may seem basic at first glance, but it can have a positive impact on the way information flows. We have a powerful social network, but to keep track of the activities we have to enter the discord of each project. Considering also that the search engine is not very effective it would be a great improvement.
4b- Announcements and advertisements of our ecosystem.
News, innovations, updates, upcoming events. All communities should have a free place to put a weekly card in the promotions wheel. More than a weekly card should have a fixed cost, but any community with more than a certain amount of users should have a free place.
The difficult part of this is to collect the information from each and every community and advertise them in the index. I think authorizing only certain community leaders to post and take care of the maintenance of each announcement would be the most efficient in terms of organization.
To me the simple formula is: accessibility + advertising = Massiveness.
I think we have to concentrate all our resources on being as accessible as possible. Because what Hive lacks today is users. We have games that don't exceed 500 players, games that are working and infinitely more complex than those on other networks.
Our task is to create a fertile ground for users to access our projects and invest in them. But the barriers of communication between new projects, added to the awkwardness of taking the first steps creates too many obstacles in the way of new users.
Hope my view helps somehow and contact me with anything i can help with, design, videos, writing, ideas Anything!
@taskmaster4450 really like your analysis hope you enjoy mine!
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The question is who edited the original? It is quite unbelievable that mankind ever stepped their foot literally on the Moon.
By the way, you wrote "descentralised" instead of "decentralized" in your Discord message to Infidel.
But we also have games with a much bigger userbase. For example Splinterlands. Hive is already successful at some level. We just/only need proper marketing, which should not be about the money earning opportunity, because that would mostly attract the selfish and greedy people, like in the case of Steemit. The marketing should focus on reaching out to content consumers, because nowadays there are a lot of content creators on the Hive blockchain, but only a few content consumers.
I don't know if the quality or type of user makes the difference. I think we have to be known first, then if we have a proper base of users maybe we can be more selective. But money goes where people is, and I believe that is an accurate statement. And success in any social platform is massive adoption. Or at least that's how I perceive things.
Of course I don't want trolls or any negative users, but eventually we are going to deal with them. I see many good things coming altough, as I say, this project mean a lot to me and this is just how I see things and what I believe is better.
Also a punch of solution, ideas and examples.
About the language I cant auto translate everything, I need to improve and practicing is the only way
Thanks for comment !PIZZA
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Would be nice if there was a marketing and advertising fund. Get a top notch shill with some credibility, not Kim Kardashian who is also out there promoting some coin. Also, list everywhere possible.
Totally agreed, we need some work on our personalities, i dont know if is necesary to be someone famous (but of course is welcome) but at least someone active at stream/engaging but having some expertise, and the tools (editor, speech, cammera, a decent place to record)
And of course advertise on sites related to Cryptoworld such as little exchanges, forums, sites with ads and games. There are plenty of little projects out there and we can advertise on his platform
Thanks for reading!
Almost forget to upvote and !PIZZA
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You got some great points in the post!
I always thought that Hive as a whole as well as dapps/communities on here need a more stable plan how to advertise themselves other than word of mouth,sure that way is great also at times but we also needs ads on other sites,sure we are trying to get away from those big corp social media's and so on but one should never take an opportunity for granted by having ads running on those social media's (i ain't saying i will start paying for ads,but a pool to be used for that that the community can donate to/as well having a DHF proposal people can support) to be used for advertising on different sites would be great.
Also second thing that have been on my mind since i joined Hive is even though the crypto community as a whole could easily get into Hive because they know about keys and stuff...the mainstream social media users want it simple and a lot of people wouldn't even understand or even want to understand about keys and such and just look away because it's too difficult for them.
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The advertise issue is a key, is not necessary to promote on Google or twitter (twitter could work tough) but at least to promote in sites related to crypto. Also do some intranet advertise among community's and dapps could work. But there is when I realized that every community/dapp advertise only his own material.
Proposals like the carried by @ocd understand this dilema by trying to boost new communities. Don't know why they not boost games (with delegations) but boosting new communities helps a lot.
Also is very hard to be informed on new contests, a calendar would help a lot
Excellent ideas and post....how to make that happen? Wat !PIZZA bro!
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Because !PIZZA is the universal solution to everything, we can change the world slice by slice! Big responsability, big power bru
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Hive Blog dApps section link is at the top of Hive.Blog when you are logged in. It just isn't on the other community sites. Having something like the Wax setup would be nice and I'm sure someone could easily slap it together, but do they get paid for their effort on hosting it?
I think yes, mostly because the best the works flow more they earn and more the hive token worths
Yay! 🤗
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Me encanta esto! realmente me encanta justamente esta semana que acaba de pasar estoy intentando hacer enlaces entre ambas, por el tema del nft y varios discords, no creo que sea casualidad que haya llegado a este post (desde tu twitter) me encanta ver una comunidad y personas de Argentina unidos a Hive, ya poco a poco se iran sumando mas, tengo fe que así sera, esta blockchain/red social tiene demasiadas bondades! Cualquier info relacionada con Nftshowroom que es la comunidad de NFT de Hive me puedes preguntar ya que, aunque no formo parte del equipo directamente si creo contenido para esa plataforma y para Hive también, un gran abrazo y saludos desde Venezuela.
Que tal che! Gracias por pasar! Todavia no hay comunidad argentina! Pero ya cree la cuenta de twitter para empezar a hacer algo de presencia y empezar a ver quienes aparecen y quienes se suman a hacer algo!
Me encanta saber q entendes como funciona el tema de las NFT q yo estoy un poco verde todavía! Hablame en discord, si queres tambien puedo diseñar, pero no se si califica como artistico jaja
Cre47iv3#2483
Sii vengo de allí pero bueno digo es porque hay varios usuarios de allá que he visto en la plataforma y se que se unirán más. Yo sé que tendrás éxito en Twitter y que más personas se unirán!
Vale ya te sigo. Hace poco hice un live con CriptoArtistas de Mendoza ya te dejo el link por aquí:
https://hive.blog/hive-158694/@nahupuku/nahupuku-live-en-ig-sobre-criptoarte-140621-hablo-de-hive-de-nftshowroom-y-el-criptoarte-y-mi-galeria
Y bueno te escribo al Discord. Yo también tengo un servidor y una sala dedicada a los Nft dónde te puedes ver videos y links que siempre dejo allí.
https://discord.com/invite/xenWUzt
Ye entré genio! Hablame cualquier cosa que necesites !PIZZA
Ah vale perfecto nos vemos por allá!
Que raro el bot de !PIZZA estara vaguito hoy
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Jejeje no te preocupes
Muy agradecido
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