Never been a fan of this and can think of many other sports where you would get more bang for the buck. The problem is if you are not challenging for the title you are making up the numbers and no one pays attention to those outside the top 15 and only top 5 get the media coverage. Hive could do so much better.
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They are doing Bike Racing now as well. It is one of the gym workout crew doing it. Not sure if it is a marketing success. I will probably check that out next after the street workout.
If they want somebody who worries about value for money against the spend then I think they need to change the personnel in charge.
So it sounds like people living their dream at the expense of Hive. Sorry for being this negative, but I know I could land a Hive deal with Premiership rugby in the UK for less. I am travelling at the end of this month and will be making some calls with people I know.