Yes I am sure this will be a challenge and with her experience it will work and must just give it the time to succeed. They say play in your pond and this I believe in because you have the experience and knowledge knowing exactly what to do. Having your own business is challenging because it is personal. Just curious what is your wife selling?
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She is selling her coaching services. It is a unique offering aimed at MedTech executives, she helps executives become better executives. She went from $0 two years ago to around $60-80k this year...
That is really good going and must not expect too much too quickly. Starting from scratch is extremely stressful and difficult and takes time to grow from the ground up. I would have said 3-5 years for any project.
Yes, I think she is doing great, but she wants it faster even though she is beating her own goals that she set :)
She sounds driven and focused so she will achieve her goals and what sets her apart.