Still use Facebook a good bit; have several "pages" belonging to businesses and one non-profit organization. Still have messenger on my phone; it's convenient that the operates inside the FB interface. Use Instagram a little, but not very often.
Is this thing going to work? It might, if the focus is on recruiting from the youngest end of the scale. Personally... at middle age, I have ZERO interest in living inside a virtual world.
=^..^=