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Everything in life is gamified.
It's more a question of how to do it well.

Indeed! And since everything is gamified, gamification actually isn't an advantage... it's simply status quo with more clutter.

Actually, wouldn't one be online on a social app because they are bored? They could be doing so many other more healthy things.

As @niallon11 pointed out, everything is gamified. When you travel, how many air miles? When you grocery shop, how many loyalty points? When you check the weather, how many "free trees" can you plant?

ha ha may be or we need excitement so we bread the routine

I see it as something extra, a little motivation to get over the writer's block. Doesn't have to be anything huge.