If they can actually pull that off, AND succeed in taking it to any scale, that would be an amazing development.
The tipping point will be to see whether effective competition to YouTube can ever reach the point of "INSTEAD of" rather than "in ADDITION to" for major content creators. YouTube — even with all its faults — has that HUGE "first mover advantage" and therefore is extraordinarily "sticky;" YouTube exists beyond mere utility, it has "cultural icon" status... meaning that people say "I'll watch that on YouTube," even if they are actually watching Vimeo.
I wish them all the best with their endeavor, though!
=^..^=
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