The ad revenue is based on your staked LEO. LeoPower. Not on clicks or traffic. The clicks and traffic part will increase the revenue generated from the ads, which will be divided out to all LeoPower holders based on stake.
The Evergreen stuff is still in the works....and needs a LOT of clicks to kick in. At least that's the way I understand it. I mean, I think it's technically there, but you need like 200 page views or more to see anything....and I think that's after the 7 day initial voting window closes. In other words, you have to write something that will be clicked on later by lots of people. Thus the reason taskmaster is putting together the #musiconleo playlists...