This is a great post. It really points out how insidious the big tech giants really are. As you pointed out, it makes perfect business sense for FB to set things up this way, but from a users perspective, the ramifications could be horrendous. This is why Hive needs to keep developing things in this arena. As they continue building the infrastructure and the tools devs can "play" with, the innovation here could far, far outstrip the likes of the social media giants once the real talent in the dev world realizes what is actually at stake.
I'm not saying we don't have great devs here, we do, but there are obviously thousands of others out there who could really expand the entire HIVE ecosystem if they knew it existed.
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