I'd say it's worth a try. I understand the points everyone against it are making, but what they all seem to be missing is that it can always be lowered if things don't go well. Doing so may anger outside investors, but the Hive faithful would just shrug and move on, just like we always do when something doesn't work out. In otherwords, setting it at 20% would be a good experiment. If it works, great! If not, reverse it and return to 12%, no harm no foul, and hopefully learn something from the attempt.
!PIZZA