If the governance token brings in more people from outside of Hive, I could see the price going up.
I would assume that once governance is in place, burning of more DEC will be on the list of things to do.
So, there could be plenty of upside to holding for a while.
They are testing guild wars 2.0 where again lots of DEC could be burned. There are even card which you can buy which only can be used in a guild ware battle!