Producing quality content that came from your own ideas about something... and doing so consistently, is definitely not easy.
It doesn't matter how long or how often you do it, it's not easy.
One of the reasons I turned my back on a perfectly promising and well-paying job as a technical writer was precisely that it was mostly about producing functional output, and doing so quickly.
I've been a blogger in this strange online environment for going on 25 years, and I am still at it simply because I enjoy the process of converting a thread of an idea; a commentary; an observation; an opinion into written words. The "challenge" of it remains that process similar to turning a sketch on a restaurant paper napkin into a working project.
I can always do better.
And I will always try.
Yep. I think some people just want the end result, not the journey. For them AI is attractive, because they don't need to do anything to get an acceptable result, even though as far as value goes, it is largely valueless. If a chat program can create it from a prompt, anyone can prompt it and get the same result. It is like posting Google search results as original content.