I think we are clashing with another Hive blockchain. If we can compete in branding and get out of that clashing of names things would be lot easier too. I feel that threads would create it's own branding and would make Hive underneath have some value like LEO.
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Yeah I dont think Hive should be branded per se, but rather the applications built on Hive should be the focus. Hive is the tech that runs this stuff. I'm ok with it playing the background while the apps take the shine, if that makes sense.