On making segments in the market; Being strongly and globally and being weakly and locally!

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You know, the broader we conceive the concepts of marketing, the more we include in people's heads and in how the organizations are functioning with all the employees and their personalities with thinking, feeling, acting and tasting things. And the markets are consisting of different segments by using market variables and market factors, and we are reaching the markets when using lights to shed how the markets should be conceived. And the broader the markets, the more segments you have.

Marketing is like exchange between tangible and intangible resources and assets and money, and the organizations are just public and private. And the organizations can be broadly or they can be narrowly perceived, and this is how the shooting in the market are targeting the people in the market, or we are doing things outside the definition of the market.

You know, the marketing efforts, and the marketing attempts are within our heads, and the stronger we are, the better we can use ourselves in understanding all the markets, and all things around the market in question, and something that is better. So, the market is just people, products, prices, promotion and places, and we should use our competence to understand what is going on, and the segments are pieces of the markets, and there is a better philosophy of understanding something in the market, since we cannot understand the whole market when it is large, and we should there understand the market by not making it too broad or too narrow.

So, the most intelligent people are just understanding everything, and also changing the people and the markets with what is going on, and we are understanding static and dynamic things with the markets, and your absence is darkness, if you are an important person. And the more we are understanding, the more likely it is to find the segments in the markets rather than by finding nothing. And the segments can be marked just as you like, and some people are using numbers as 1, 2, 3, 4, 5 and 6. Or we can use the letters in the alphabet as for example A, B, C, D, E and F. And we can use combinations of numbers and letters, or we can use other symbols just as we want to recognize the pieces or the segments of the market.

So, being intelligent and orientated against the changes that happen in societies, and understanding all trends and all kinds of exchanges, that is being strongly in the markets, and hence we can understand anything in the markets, and therefore we are sometimes without or within the organizations just as they function and how we can perceive them in all things that are happening.

And the market philosophy in the markets, that is about understanding the realities and all the masks in the markets. So, there is something under the tables, and we know which persons there are there, and what their general and specific knowledges are within the markets where people are. And the variables of doing segmenting are geography, jobs, ages and genders. And maybe, we also can use other types of variables and parameters, and you know, things should not be too difficult, and we should take that telephone and this easy ways of meeting people, but we must use segmenting variables when we needed to divide the market in pieces where we are.

So, what is hunting, fishing, and agricultures and forests when being there. We should develop ourselves of being intellectually oriented, and the more we know the less we know for sure. But if we understand all the markets, how the markets were, and why people are working as they are working, this is about the adaptations of the organizations to the markets. So, one person can be all of the markets, and often there are different persons in different parts of the markets. So, find philosophy and all the books we can imagine, and the better we are to think, the better we are, but academic persons are used to think and use the thinking materials just as things are.


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Sverre Larsen

Kristiansand, Norway

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