APPLE
Fundamental data:
Apple is currently considered to be highly valued, reflecting expectations for future growth (AI/Apple Intelligence).
KGV: 31-33
KUV: 9
KBV: Over 40
Profit & Sales:
Annual revenue 2025: approx. USD 416 billion (+6.4% compared to the previous year).
Net profit 2025: approx. USD 112 billion
Earnings per share (EPS) 2025: approximately $7.47 (a significant increase compared to $6.08 in 2024). Q1 2026 (December 2025): Apple just reported record revenue of $143.8 billion for the holiday quarter, driven by strong iPhone 17 sales.
Dividend:
Dividend yield: approx. 0.40%
Dividend per share: Approximately $1.02 to $1.06 (annually) is expected for 2026.
Share buybacks: This is Apple's most important tool for shareholder engagement. Billions were invested in share buybacks in the last quarter alone, artificially inflating earnings per share
Balance Sheet:
Gross margin: An impressive 46% to 47%, which shows that Apple can maintain high prices despite inflation.
Services Margin: The services business (App Store, iCloud, Music) has a margin of over 75% and is becoming increasingly important.
Net Cash Position: Apple has over $130 billion in cash and marketable securities, with total debt of approximately $100 billion.
In conclusion, fundamentally, Apple is a cash cow with extremely high margins and a very clean balance sheet. However, the current valuation (P/E ratio > 30) assumes that artificial intelligence (Apple Intelligence) will massively drive hardware sales (iPhone) over the next two years.
Chartanalyse
Current price: The stock is currently trading at approximately $278 (approximately €230).
Short-term: The price is struggling to sustainably defend the 50-day moving average (approximately $273). Staying above this level would be a clear bullish signal.
Long-term: The 200-day moving average is significantly lower, at approximately $233. This substantial gap underscores the long-term strength but also serves as a warning against overextension.
Resistance: The zone around $286–$289 is the current main obstacle.
This area contains the 52-week high and a psychologically important level. A breakout above this level would activate price targets of $300 and higher.
Support: $272: First support zone (50-day moving average).
$258: Strong support area (100-day moving average).
Should this level be breached, the chart pattern could deteriorate.
Apple is Not cheap but for reasons. Robust and massive cashflow, very big and mighty ecosystem and a strong Brand.