When you check out some of the centralized media you would realize that you don't reach a lot of people. And your content ends up causing a lot of stir in the limited set of people.
This is because most of the social media companies, search companies are making money off the paid results. Like if you want attention of consumers they want you to pay for the same.
Facebook, Google, Amazon and almost every social media and search company out there is trying the same approach. And they seem to be making money in the due process on this point.
Let's talk about it.
Add money to Rank Content
Say you have one post which you are doing as a promotion of your store. And it should reach as much people as possible.But the social networks don't want that. They are making sure that you would only reach that high if organically done.
Let's say you can't do that organically. And that means you have to push for the rank. And that means you are supposed to do the ads and also the boost on those posts.Something like google, twitter and facebook offers.
When you want attention and are forced to pay for the same. Things just change and it becomes harder for anyone to work on the algorithm. Like if you were to be making strong choices on the algorithm based ads,you are forced to pay.
You don't pay, You don't get Attention
I have this Etsy store. I sell some random items on it. And it is hard to get traffic. So I have to rely on organic means for getting the attention. If you don't do that then it becomes harder to get sales.
In short you get attention, then you get sales. If you don't get the sales then the whole listing funds and the taxes become more or less burden. And that kind of goes against your value approach.
You have no means to get the value when you are not paying for ads. Because other people would never able to discover you. So in short you have to plan most of those campaigns and also have to think of budget.
Decentralized Solutions are Crowded
I thought decentralized blogs and the hive like platforms could be the solution but the game of attention and revenue is not that easy. You find it hard to get the attention of the people on the decentralized places.
I feel the more decentralized we get the more control we have over the content. However getting attention, getting revenue would be one of those problems that are going to be harder to solve in near future.
What do you think?
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