If you had all the money you could want, what would you do?
I would buy multiple maxed out decks. With some of them I would play in champion league and others I would rent to others. I would also become a whale on hive.
Through the data they collect, they can see culture change, they can see who is dong what, when, how, who with and they know that people like that candidate mentioned above, are a growing part of their consumer market.
It is quite scary how well people we don't know know us.
Wouldn't two maxed decks be great! I know a couple people who have and they hire people to play the second and split the rewards.
The data collectors know far more than they say they do.