everybody is following somebody either consciously or unconsciously. We may for example have seen about a coin on a post, forgot about it and after a while check it again somewhere. Your brain will remember the last time and if what you read in the first place was positive or negative you will be affected again. That way may even leading you to buy or dump it!
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Exactly. That emotional roller coaster. The human weakness that makes one act on their feelings as opposed to acting on calculated moves.