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What's interesting is that prior to Zealy, they had a campaign which was solely within Threads, and it was just about the most fun we'd had as a community here. Threads were jam-packed here - activity was even higher than it is now, and there was engagement.

I wonder why it was fazed out? There's not much excitement here, unless it's fake through Zealy campaigns. I think those posting spikes from the Zealy campaign are more harmful than helpful. It feels too spammy