I am in the social media marketing business and I will have to agree with you @bitcoinflood. Paid ads on social platforms suck. Too centralized and "not so cheap" anymore. Moreover, your whole business model is at the mercy of a third party. The best way to get high-value leads is via organic means. Anyone can do paid ads but doing something valuable for the people and attracting them to your platform is still the best way to move forward. Content marketing, Influencer marketing, Livestreams, and Podcasts are the newest and much more powerful ways to build your brand.
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