Yes, that could be one of the points to market Hive. But I still think we need to market the DApps instead of just Hive blockchain. Rather than talking about the base level we should talk about real-life use cases built on Hive. Curation rewards are a small part of a bigger ecosystem. There are other hidden opportunities to make money. We need to get them out in the open. Maybe adoption is taking its own pace to happen.
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That was one reason I published this post last night, before LeoFiannce ate it. (If you have trouble accessing it, view the Ecency version of this post
instead.) After all, how many new Splinterlands players even know about Hive except that things they had to sign up for in order to play the game?
Instagram was acquired by Facebook, so technically it's a Facebook app. Even so, many users of Instagram still see themselves as Instagram users first. It would be similar for Hive and the dApps that interact with blockchain at Layer 2.
I'm not saying we don't market Hive at Layer 1-- everything else depends on Hive. However, I am saying we can devote more effort to market whatever we care about from Layer 2. Both kinds of marketing can take place in parallel.
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The thing I think most people are failing to recognize is the fact that cryptocurrency as a whole is still in it's infancy. We're just now reaching the point where maybe half the people in developed countries have heard of Bitcoin. But even there, I would guess less than 10% really know what it is. Probably substantially less than that.
HIVE is not even on the radar yet among the masses. But it's getting there. Bitcoin and Ethereum have started to shine the light on crypto and more people are starting to take a look. But they will ALL start with Bitcoin, Ethereum, and believe it or not, probably DOGE. But until they actually gain some sort of understanding of what the technology actually does and why it's important, you're not going to see too many people head this direction.
That's why #Splinterlands is such a big deal. People will end up learning about HIVE almost by accident. Same holds true for 3Spk and ProjectBlank. Once those apps start attracting notice, the people that want to learn what it's all about will discover HIVE and everything it offers. Until then, we can market til we're blue in the face and we'll pick people up by ones and twos. These apps are the key to bringing them in by the 10s, 100s, and ultimately, hopefully the 1000s.
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Cryptocurrency is definitely in its infancy. Few of us if any will have bought Bitcoin when it was worth less than SHIB, but in the grand scheme of things we are early adopters of cryptocurrency. If the 1849 California Gold Rush began in, say, April, then we would be at the crypto-equivalent of June 1849. Whatever the timing was for the 1849 California Gold Rush, we are 2 months after its beginning.
Bitcoin and Ethereum are what's in the news all the time, and Dogecoin gets a few mentions during the week. For me, Dogecoin crossed over from being a memecoin to being a bona fide crypto. Take away it's market cap ranking, its influencers, and its hype. and it is doing well enough on its merits. There is no way it will be in the same class as Bitcoin, Ethereum, or Litecoin, but Dogecoin is close to being what it promised to be: a fun Internet money for the people.
The only use of Bitcoin as money I know about is that 2 pizza pie purchase from its early days when people couldn't give away Bitcoin fast enough. Meanwhile, all I hear about Ethereum is high gas fees due to traffic congestion. Take away the jokes and the memes about Dogecoin, and it has a history of being used as money, and isn't that the ultimate purpose of cryptocurrency? After all, none of us got into Hive or cryptocurency to use it for waxing the floor or baking sourdough bread.
Getting people to join Hive as Hive would be hard, and it doesn't help that search engines bring up that "Hive Blockchain" company before Our Hive. Splinterlands is doing a lot of heavy lifting for us, and it's amazing how much has happened over the last two months thanks to Splinterlands.
iPhone was a nice device, but it was the App Store which made it useful to people. "There's an app for that" was maybe the most important sentence anyone had said during the 2000s. Without the apps from the App Store, iPhone was just a horrendously priced crystal brick.
I see Hive in a similar situation. As great as Hive is, it will be the Layer 2 dApps which help people realize its greatness. LeoFinance is doing that on the blogging side. Splinterlands is doing that on the blockchain gaming side. SPK Network is doing that on the multimedia side. #CXCMusic and #Beatzchain are doing it on the music side. When these succeed, Hive succeeds, and then we succeed. We cannot underestimate the importance of Layer 2 for Hive.
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Yeah the Splinterlands this it's a great gateway. I was watching a streamer the other day and some of the audience was complaining they couldn't combine cards in the game because they were out of RC so the streamer went on and gave them a crash course on why staking HIVE is important and how they could do that.
Some people had no idea that there was this whole thing called Hive behind the game
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Was this like watching a movie trailer at the movies before the feature attraction, only this video was streaming during gameplay?
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