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🧵 2. The $9.99 basic plan without ads is no longer available for new or returning members, leaving $6.99 "standard with ads" plan as the cheapest option.

🧵 3. Netflix's CFO revealed that the ad-supported plan offers higher economics than the basic plan.

🧵 4. Former co-CEO admits slow adoption of ads due to focus on digital competition, while co-CEO hints at multiple ad-supported tiers in the future.

🧵 5. Netflix looks to advertising to increase streaming profits, following Disney's strategy. Ad-supported plan has gained 5 million users since launch.