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Yeah. I dont know the details of what he encountered since I didnt follow the story but you are right, familiar story.

What happened that made it impossible for him?

Basically Hive-Engine being the amateur hour shitshow it is.

Culminating in this:

oh wow that sucks

I dont want to bother you for all the details so is there a place where I can learn what gerber means when he says "the going to kill your app?"