I'm glad you brought up SEO.
Right now, the 7 day reward period actually incentivises spammy, repetitive, crap content.
But if you use ad revenue to provide value to a layer-2 reward token, you flip the Hive content creation game on its head.
Suddenly authors are incentivised to not spam, but focus on editing and building high quality pieces that drive ongoing traffic via Google.
It's going to be a game changer for Hive.
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I noticed this too. And a way to earn continuous passive income from SEO would encourage more users to create quality content.